Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is changing though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.

Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced along with a choice of a new family saloon or a meaningful Rolls Royce for towards same price, the choice, for many, is irresistible!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups . i was delighted to answer the call for a house improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal explanation for this was numerous that the professionals in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of the competition were offering. Moving to the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was beyond reach. So the first thing we did would have been to get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the evaluate.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little difference between the door manufacturers here as nearly every one of those approached had many years knowledge in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to cover that with improvement British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.

Where some companies fell down though was when we asked them everything they were going test and do to help us to sell their products. The lack of advertising support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put would be to see which door manufacturers would allow us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from your suppliers for years, so why when they not share the actual world start-up cost?

There were half-dozen companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or bring down proving samples involving charge. Two companies totally outshined the rest and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by many to end up being the market leader in the near future had obviously done their homework and provide cutting-edge technology such a great own-brand website which retailers can use for in-home demonstrations also as advertising tool. This blog has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including an online ordering unit.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

Scroll to top